HubKonnect’s marketing platform uses artificial intelligence to create hyperlocal marketing plans tailored for individual restaurants in the Dunkin’ Brands network
Dunkin’ Brands, the company which includes Dunkin’ Donuts and Baskin-Robbins in its portfolio, is partnering with HubKonnect to offer marketing solutions driven by artificial intelligence (AI) to its franchisees around the U.S. as they consider what local marketing strategies may work best at a local level.
HubKonnect CEO and co-founder Michael Koch told FOX Business, “The focus is leveraging our award-winning technology, leveraging the Dunkin’ brand in those communities, and really expand to leverage data to provide that to drive mobile app usage and their strategic initiatives from an executive level.”